Media Monitoring Company And Ads Data Bank Commercial Value

July 23, 2009 · Filed under NewFreshThingsTUFF

Media Monitoring Company, was something that not familiar in media itself, it was a company that take parts in world of media. Not to realize, a media monitoring it was a research company also, a supervising company also, and a market supports company too.

I will explain it one by one. First as a research company, a media monitoring,was transferring a data from out widely media from various medium, which is Print Media (Newspaper & Magazine), Audio Media (Radio), and Audio Video Media (TV) and Online Media (Web) onto a graphic scale, adexpenses datascale frequency scale.the 2nd, a media monitoring company was also as a supervising company. Supervising it was means that they were hired by their clients to take parts in “spying” the competitors movement or also the industry particularly it could be supervised for ads or even news regarding the clients. Named Government Minitry, Private Company, Multinational Company and also even a production house or advertising agency as the medi monitoring clients. The 3rd, media monitoring as market supports company, this position as explained to let the clients know about their positioning on the media. Which will be included over the ads (by spot monitoring) or the news (by news related clients or competitor needs). Those data which a media monitoring comply will be transferred onto a report by monthly basis, biweekly basis, weekly basis,

Media Monitoring aim is to complement and support advertising agencies and advertisers who spend millions in advertising each year. It is for those who find it almost impossible to monitor all and accurately, advertisements of competitors and even their own, due to the ever-increasing number of TV channels, radio stations and print publications (newspaper & magazine).

you’ll have an accurate pulse of the movement in the ad industry (delivered to you on time within 24 to 48 hours, professionally edited on the required media by e-mail, CD-format, cassette or VHS tape), be it in the creative ideas, its execution styles, a campaign’s media mix, or even to do a study on the positioning statement of a competitive brand.

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Why Thailand Ads always ahead first than us

July 23, 2009 · Filed under ExploragefreExplorage

Have you see a Thailand TV Commercial?..cool right? With creative side of each frame, how about the Winner of South East Asia Ads festival Thailand Ads, the one who bring up an insurance utility products. In details, The ads are about a regular family life which full of disaster and accidents possibility to each member. Once happen in their life, after they were return to home after traveling suddenly nature disaster come, a tornado running others building and house, but not the House Family,it still standing up with great, no even just a sracth. If you kind a person that like to watch ads, which sometimes annoying when you are in the middle of your favourite movie,you mustbe have see the Pepsodent ads, one of The last Thailand ads are the Pepsodent toothpaste, which tittled Dormitory. If I analyze the ads, truly it is all about creativity density. Simple, who was gonna thing, that something which was we use it every day, three times in a day, or even more than three times, it could “strengthened” our teeth until “really that strength” which could be use to bell ringing replacement. A students dormitory is one things that very common in Thailand. Almost all good reputated school were using and having a dormitory in order to let their students growing to be matures and discipline,

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Relation Theory Between Ads Making and Journalism

April 2, 2009 · Filed under the Theory of Being CreativeAds

Write an ads was not as easy as it is. there still a journalism regulation that should be respected.

5W+1H

The advertorial written is Advertisement. but still, different with Ads Display. basically, advertorial seems looks like a news in a newspaper or magazine commonly. the different are the written script was indeed made to pursue client (reader) to read and attracted to do the acts (to buy, to rent, to apply,etc), together with creative script in order to be more attractive.

Sources or clients pay amount of money to put the script or creative written in the media (newspaper. magazine, TV, radio). same like buying a pages in a display ads. but there is some different in aim or purposes. Display ads are purposed to waking up the audience willingnes based on the message in the ads, in order to them to get attracted and interest to buy the producst or services that offerred, so there will be a feedback from the audience in form of quantitative value.

Meanwhile, the advertorial written is more suitable to be parts of a below the line activity by based on the “positive thinking” princip or because the clients needs. and has been a moral obligation that every advertorial writing has to put “Advertorial” or “Ads” on the article in order to telling the reader that it is different with news.

but, i think, a smart reader off course will not waste their time just to read a hyperbolism writing article, moreover there is “advertorial” signs. that is why, it become a challenge for a copywriter (an ads writer) to give and to make an attractive article in shape of advertorial

in advertorial writing, the 5W+1H should be keep on our mind. it is all about Who, What, When, Why, Where, and How.

Research

A Good copywriter, should do a research first before he or she taking in the process of creative. in this segment, research could be in a shape of interview. the interview could be with the clients or people that pointed by the client in order to strengthened the writing.

when making a news article, we are going to try and keep actual and also trying to adjust our writing with the target audience. in an advertorial writing process, sometimes client give us a free space to the copy writer to making and emerging an interesting angle according the copywriter. and sometimes there is a clients that allready asks the copywriter to put some article in the writing things.

That is why, being a copywriter have a challenge to mix and stir the clients need and their creative mind to make it in one writing article, that have a meaning, interesting the audience or reader, pursuing them to buy the client’s products or the clients services. and don’t forget the copywriter writing should be suitable and easy-to-read in mind of the audience, eventhough the clients need are not “easy-to-read” in mind.

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Campaign Fever Ads..

March 30, 2009 · Filed under NewFreshThingsTUFF


Campaign Fever Ads..

As you see, in media, either TV, Radio or Print, now adays, parties all trying to get as many as attention fom their constituent in order to put their voice under them. There was a lot of various ads had been made and broadcasted by the parties. These are the listed parties that take a parts in the arena,

  1. Partai Demokrat, comes up with the SBY success tagline, and boost up what had been made by The SBY Government
  2. Partai Barisan Nasional, comes up with the Labours wealthy promises, their concern about farmer and labours
  3. Partai Golkar, same like Demokrat, their boost up the success tagline from Jusuf Kalla sectors as the Vice President and what had been made by him for Indonesia stabilisation
  4. Partai Patriot, comes up with Indonesia unity and Economy with youth participants over the Government
  5. Partai Keadilan Sejahtera, comes up with the Clean, Fairness and Honest Government tagline and member parties
  6. Partai Amanat Nasional, comes up with artist and actors in their ads, this party perhaps the most actor and actress recruitment
  7. Partai Demokrasi Pembaruan, Comes up with the Soekarnoism tagline
  8. Partai Demokrasi Indonesia Perjuangan, come up by boost up their Political Contract over their legislative member candidates, Megawati really confidence that PDIP could give a change by doing the Political Contract
  9. Partai Gerindra, Comes up with Prabowo testimonial about what had been wrong policy from Government and what should do by the Government. This man taking parts for Fisherman, Farmer, Traditional Seller, and Labour wealthy
  10. Partai Persatuan Daerah, this parties comes up with the “Unity For Each Provinces for Better Indonesia” since their party named was The Unity of Provinces/

Yup, ten parties has already take a parts in the TVAds arena, to take their ability in influencing the audience as their constituent to choose them in the next April. Those parties has made in various durations, 60 mins, 45 mins, 30 mins and 15 mins. Here, let me categorizes the various type of ads by the parties has made

  • Leader Parties Testimonial
  • People Testimonial

I Think, if I compare to last election event, this year election are really maximize the Ads as one of the best weapon to take a parts in the election arena.

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Campaign Ads Fever The Worst Ads Campaign Parties

March 30, 2009 · Filed under ThE wORST OnE

Campaign Ads Fever

The Worst Ads Campaign Parties

Now, we go to the worst Ads campaign parties. From a lot of campaign parties fever in TV, I’ve been looking and analyzing whole ads, and I choose Partai Patriot tvads as the worst TVAds campaign parties. The reasons are :

  1. Really not creative ads, the ads, just showing their Leader doing a monolog campaign with Partai Patriot logo behind him.
  2. The Leader testimonial only give obscure promises and I guarantee, the low economy society, would not understand what he said.
  3. The beginning and Ending of the ads only showing the Logo whithout any other animation creative happened
  4. Black coloured background behind the logo Partai patriot making the ads getting more not attractive and interesting to watch
  5. The mimic and intonation of the Leader testimonial also did not showing a good, a spirit, an active mind and condition to a better Indonesia
  6. In My opinion, this ads could be the most little expenses TVAds campaign, since their only use a little effect in the Logo behind the Leader, and they don’t also use any other actors or actress to join the Ads.

Well, that was the 6 points reasons, why Partai Patriot ads become the worst TVAds parties campaign I ever see, till today. Bases on MediaBanc data, there was more than two hundred various TVAds campaign has been broadcasted, it was including the various version of ads,various time ads (Short, Shorter, Long, Bumper) and also various different Text or whithout text version Ads.

That is for the Worst visual one category, for the Worst audio category, will be goes to Partai Persatuan Daerah for the Sys NS as the star for the ads.

Why?, there was a worst audio making over the ads. Sys NS voice turn to not clear to listen since, it was sometimes like in the mountain. There was an echo happen after Sys NS voice, actually it could really bothered the influencement process it self, since the audience have a difficulties to listening Sys NS voice.

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Best Ads Campaign..

March 30, 2009 · Filed under tHe Best oNe

Campaign Ads Fever

The Best Ads Campaign Parties

Since we know that Indonesia wil facing the Democracy party in 2009, especially in April, now, There was a lot of campaign ads in TV spread out. Their trying to give and to influence their contstituents by giving out their promises, their plan, their parties platform. A long as I see, I considered that the best TVAds campaign are goes to Gerindra Ads. Why, simple, Gerindra Ads are truly different among their competitors, I have some reasons why Gerindra was the best TVAds campaign influence, which is :

1. The Ads not giving any big promises like other parties ads

2. Simple and easy to understand for all level of society making the Ads are truly influencing

3. The content which is telling about how much the State budget has been expend for “not meaning development” give a little knowledged for poor people

4. The plan to relocating the fund for “not meaning development” to poor people, farmer, traditional fisherman and labour wealthy I think will be really influence the poor people to thinking about Gerindra in April

5. Firm voice and easy to understand words again make this Gerindra Ads strengthened

Those are some of reasons in my mind, that why Gerindra, I choose as the best Ads Parties Campaign. One of thing, Gerindra ads are really exploiting the farmer, traditional seller, traditional fisherman, labour wealthy. Based on one of survey data, Gerindra are quite welcomed in some provinces outside Jakarta. Prabowo has success making the ads. Effendy Gozali (A Communication Expert) stated in one of the TVShow in RCTI said that “Gerindra, Iklan Partai Yang Paling Efektif Untuk Segi Komunikasi” So, one thing, if Gerindra success by their ads, hopefully, they fulfill their plan to give wealthy and better economy condition for farmer, seller, fisherman, and labours.

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The SMS Premium Call Ads..

March 26, 2009 · Filed under NewFreshThingsTUFF

The SMS Premium Call Ads..

Nowadays, recently, so many, this ads type, comes up in National TV. it was just like mushoroom growing over the rain seasons (Indonesian adage state it like that), so much of tthis ads, untill, based on MediaBanc data results, for just 8 TV Stations, there was almost more than 8000 approximately SMS Premium Content Ads had ben broadcasted. i categorized their main service number, and i meet :

  • SMS 9887
  • SMS 9008
  • SMS 9787
  • SMS 3002
  • SMS 9777
  • SMS 9090
  • SMS 3454
  • SMS 9797
  • SMS 9898
  • SMS 1212
  • and Many More

after i put it in my Office data entry, i figure it out there is a couple category ads for this Premium Service ads.

  1. Game Service Content Ads (Application Services)
  2. Wallpaper Service Content Ads (Wallpapre Product Services)
  3. Ringtone Service Content Ads (Ringtone Services)
  4. Video Service Content Ads (Video Services)
  5. Love Measurement Service Content Ads (Application Services)
  6. Horoscope Servic Content Ads (Daily SMS Services)
  7. Health tips Service Content Ads (Daily SMS Services)
  8. Humor Service Content Ads (Daily SMS Services)
  9. Ghost Story Services Content Ads (Daily SMS Services)

quite much right!, now, it was just the type of  The Host SMS Number and the Type of content services their provides, not to mention their creative ads and their Company profits over the Ads. i will let you know more about this SMS Premium Content Ads.

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My WordPress!

March 16, 2009 · Filed under ExploragefreExplorage

i made it..i made it.. making my wordpress, pouring what i think and see and  look over the Media, from the Ads especially..why ads? for further info, you should read the pages Introduction..it is all clear i describe about Ads and why I Choose Ads.

In My Wordpres, you will meet some post that will categorized best, Worst, theory about creative, Media Relations subjects, and i will make Explorage category, why? it was the only place i put my written mind or misscelaneous mind, over those Category.

So i let you reading, i let you clicking, i let opening…One by One my WordPress pages,

Take Your Time…..

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