For this type of advertisement on this category, I would placing the Teh Sisri as the one who got the award, not to blame on, this Teh Sisri advertisement for Teh Sisri Cincau flavour is out of the themes. I means nothing to be related at all. It was just about a group of little kids with wearing a black suits and yelling thirsty and Sisri and after that the graphic side comes up with the packages of Teh Sisri and together with it, all the kids which wearing the black suits saying
“Teh Sisri, Cincau la yauuu”
Not creative at all, really not related to the themes of the drink. In my opinion, would be better if just showing little kids drink it and after it showing what the benefit of drinking consuming cincau as our daily food. Simple, but , the audiences target got the meaning and the kids will like it also as well as the parents to take parts.
